What is a Workshop?

What is a Workshop?

Workshop occasions permit organizations to goal a range of precise audiences in order to obtain or hold their patronage shortly and effectively.


These sorts of occasions are regularly used to convert B2B possibilities through supplying treasured or specific information, however workshops can additionally be used for interior trainings.

Event success can be tracked, measured, and assessed with the assist of a main tournament software.

Each of the following examples consists of at least one actionable takeaway you can follow to your subsequent workshop event. You’ll even find out some coaching workshop thoughts too.

With every thought on this list, you’ll discover new approaches to market your event, discover notion for things to do to conduct, and discover strategies for enhancing tournament engagement at an interactive session.

Regardless of what your match purpose might also be, right here are some special workshop thoughts for your subsequent education event.

What is a workshop event?

A workshop event—often used in B2B tournament advertising and marketing strategies—is one or extra instructional lectures that supply attendees hands-on ride with the challenge matter.

Workshop matters or subject matters are regularly precise to a sure enterprise or niche. The fundamental draw for attendees is the doable to collect a new ability and specialised know-how thru workshop things to do they can observe to their every day or future talent set.

Why is a workshop tournament valuable?


Workshop activities are considered as high-value possibilities by using attendees. This match kind frequently performs a function in aim fulfillment for participants, that means they choose to attend workshops to fulfill a larger purpose, like certification publications or special networking opportunities.

Successful match advertising for workshops frequently beneath promise and over deliver, leaving attendees greater than relaxed that they’ll have precious takeaways for months or years to come.

Workshop Event Ideas

1. Offer workshops extra than once.

Sometimes keen possibilities have scheduling conflicts that maintain them from signing up. Unlike galas or conferences, workshops are frequently less complicated to recreate. Consider including one or greater iterations of the equal workshop to your match line up.

B2B Next Workshops have pretty a bendy agenda for attendees. All workshops are supplied twice per day, accommodating contributors with various schedules and permitting them to take in each and every moment.

If they desired to, attendees should doubtlessly signal up for all 9 workshops provided except going for walks into overlap.

2. Provide expert networking opportunities.

Another terrific motive for attendees to signal up for workshops is for the possibility to meet with influential figures. Whether you sketch a breakout session at some stage in the match or a cocktail hour afterwards, networking possibilities are a welcome bonus to any workshop event.

RespondOnDemand provides workshops that prioritize networking before, during, and after the event. Organizers carry collectively Greek tourism specialists and Dutch tour companies, permitting them to unite to raise each their audiences, hence encouraging attendees to kickstart the collaboration thoughts formerly outlined in the workshop.

3. Promote exclusivity.

Invite-only workshops domesticate an air of exclusivity round your event, making your subsequent workshop all the greater attractive to prospect attendees.


A tremendously curated visitor listing additionally suggests how a lot thinking and care is being positioned into the event. Getting this invitation will make your visitors sense distinct and marvel what different fascinating human beings they may get to meet at the workshop.

The World Tourism Event hosted a B2B and sustainability in journey workshop for a choose variety of VIP guests. Each participant was once chosen primarily based on their tested degree of pastime in UNESCO.

With this statistics in mind, planners have been in a position to construct a workshop that spoke to guests’ unique desires and interests.


4. Teach a man (or anyone, really) to fish.

If you’re acquainted with this saying, then you already understand how necessary it is to educate the methodology in the back of a method alternatively than simply the assignment itself.


By appreciation the framework at the back of what they’re learning, attendees can then observe these primary ideas to different tasks.

MIMA’s Content Marketing Workshop is a incredible instance of this. Beyond asking attendees to write tremendous advertising and marketing content, the workshop host walks contributors thru a profitable content material advertising method and explains why every step consists of a critical component.

Attendees acquire real-world examples, templates, and hands-on workout routines to spherical out their experience.

5. Connect organizations with customers.

In a comparable trend to networking, B2B corporations can supply customers with direct get right of entry to to new leads or possibilities by way of bringing collectively folks in their network.


Base your workshop on a frequent pastime they share and coordinate scheduling so that groups and practicable clients have masses of time to meet.

The premise at the back of Wine Pleasures: Buyer Meets Cellar, is to carry collectively boutique wine producers and serious wine importers.

To facilitate private discussions, the organizers at the back of Buyer Meets Cellar set up one-on-one enterprise conferences between attendees in accordance to mutual interests.

Post-workshop networking occasions serve as an extra chance for attendees to amplify their networks inside the industry.

6. Add workshops to any conference.

If you’re web hosting a convention or summit, reflect onconsideration on imposing a few workshops into your schedule.

Workshops serve to fill gradual tournament instances with high-value content, and as an tournament type, these are totally bendy to any space.


This method works as section of a broader multi-touch tournament advertising plan, or the thinking that a variant of match kinds can be strategically positioned at some stage in the multi-touch funnel in order for every one to be most effective.

The Adobe Max Conference for instance, always hosts a “Community Pavilion” outdoor their foremost event. This house showcased  a range of vendors, interactive science booths, and innovative workshops for attendees to select from.

7. Create public consumer profiles.

Using a committed networking platform or tournament app, workshop attendees can add their commercial enterprise headshots, bios, and pastimes into a LinkedIn-esque website.

From there, contributors can effortlessly message and have interaction with every different earlier than and after the event. Bringing collectively like-minded human beings is a notable goal, however assisting them remain in contact after the workshop ends is an even greater difficult task.


Nanotexnology 2019’s B2B Matchmaking Event lets attendees add their very own cooperation profiles. Through their system, customers can request conferences and finalize agendas with assist from tournament coordinators.

Because their workshop contributors are positioned all over the world, a devoted conversation device helps overcome the barrier of highly-priced worldwide cellphone smartphone plans.

8. Create a workshop primarily based on what’s trending.

Both time-sensitive and in high-demand, trending matters make magnificent workshop fodder if you can pull one collectively earlier than the subsequent fashion emerges.

Look to Twitter and industry-specific blogs to discover out what’s on the minds of your workable attendees. Then, convey in specialists to assist members type out the small print of the trend, its anticipated forecast, and what it will suggest for businesses.

B2B Marketing Exchange has an complete workshop lineup committed to fixing warm button subjects in the advertising world over the previous year.

All of their occasions are facilitated by way of pinnacle enterprise concept leaders, making them an captivating alternative regardless of whether or not or no longer individuals prefer to examine extra about the issue matter.

9. Provide one-of-a-kind resources.

One of the most vital equipment for any enterprise regardless of their area of interest is real-world facts and case studies. This records is frequently tough to obtain.

Hosting a workshop that presents these substances plus professional evaluation on the given matters creates a in reality special trip for attendees and can effortlessly be brought to any of your company match ideas.

SmartCities’s Clean Air Through IoT Networks Workshop is devoted to enhancing air excellent with statistical facts and examples of success testimonies they’ve in my view witnessed.


Part informational meeting, section brainstorm session, this workshop is a extraordinary instance of simply how vital occasions of this sort can actually be.

10.  Explore new technology.

Not solely is new technological know-how pretty interesting, it’s additionally a lot of enjoyable to use. Give workshop attendees firsthand trip with devices and software program now not but on the market or newly launched.

Once they’ve had a risk to trip it for themselves you can use the workshop to in addition provide an explanation for how these equipment can be built-in with their commercial enterprise practices in the close to future.

KneeVR’s Workshop on Virtual Reality in Healthcare helps specialists recognize that VR is no longer simply for gamers.


Their workshop offers attendees a glimpse into the many sensible makes use of for VR thru speakers, inspiring cases, and stay demos. Just one instance of how VR can be use in stay events.